Oyo State is gearing up to launch its inaugural Adire Carnival in Ibadan on June 20, 2025, as part of a broader strategy to revitalize the local economy through cultural tourism. The event, organized in collaboration with Adire Odua Founders and Bizrait Exhibitions, aims to spotlight Yoruba heritage and the iconic Adire textile industry—a symbol of regional identity and craftsmanship.
Dr. Wasiu Olatunbosun, Oyo’s Commissioner for Culture and Tourism, announced the carnival during a stakeholders’ meeting, framing it as a “strategic initiative to attract global audiences and celebrate our rich cultural legacy.” The move aligns with Governor Seyi Makinde’s administration’s focus on fostering heritage industries, including supporting traditional crafts like Saki’s iron pot manufacturing and statewide black soap production.
“Adire is more than fabric—it is woven history,” emphasized Olori Aderonke Ademiluyi, Founder of Adire Odua. With government backing, a dedicated Adire Skills Centre in Ibadan has trained over 1,000 artisans free of charge since 2021, empowering local communities to preserve and commercialize their traditions.
Stakeholder Ola Ore pledged to transform the carnival into a world-class platform for artisans, designers, and entrepreneurs. “This event will bridge cultural pride with economic opportunity, giving creators the tools to expand their businesses globally,” Ore stated.
Beyond textiles, the carnival reflects Oyo’s broader efforts to cultivate a creative economy, blending cultural preservation with innovation to drive sustainable growth.
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